"I am Hendrik, motivator, host and above all: promoter of you. For twenty years I have lived in the hospitality world - from vibrant catering establishments to quiet moments behind the scenes - and as a media consultant I learned to tame the latest marketing tools.
But since January 2025, it really started: I started my own business. With a backpack full of adventure, an experimental mind and an independent drive. And you know what? Definitely quitting alcohol in 2024 was the spark that changed everything.
As a father of two—my little mentors—I said goodbye to the haze of alcohol and hello to a life full of energy, humor, and connection. Sobriety became my superpower, and now my mission is clear: make sobriety rock.
Through Connecting Sober I turn sober living into a vibrant party – bold, courageous, and irresistibly powerful, not just for me, but for everyone I meet.
With a lot of enthusiasm and a smile from ear to ear I visit people and companies that share the same vibe – or that need a push to shine. Whether it is Your Blueprint, in which I create a personal, alcohol-free reality together with you, or promotion, in which I put your product, brand or company in the spotlight – I am ready.
And for the hospitality industry? Here comes 21 Dishes: a concept full of delicious snacks and perfectly paired non-alcoholic drinks, so that your guests can enjoy an unforgettable, down-to-earth experience.
I am an ambivert, a mix of fire and calm. One moment I am sparkling in front of a group, the next moment I am quietly listening to your story, like a brother or sister who really wants to know who you are.
My strength? To give you a complete experience. Only when you – my brother, my sister – radiate with pride and contentment, I feel it too. I think out of the box,
inspired by the five Chinese elements: Wood that grows, Fire that flares, Earth that connects, Metal that cuts and Water that flows. In fact, I am your cheerleader, your down-to-earth guide who makes your passion, product or dream sing - with humor, a warm heart and a sharp eye.
Because you see, I’m not just a promoter of people, I’m a creator of moments. Whether you have a non-alcoholic brand that’s going strong, a personal story that deserves to be heard, or a company that wants to conquer the world – with Your Blueprint we’ll build your new reality, with promotion I’ll make it shine, and with 21 Dishes I’ll make it unforgettable for your guests. This is no ordinary journey; this is an adventure in which we’ll discover together how powerful sober can be.
And my secret? Always remain a child. Test everything and keep what is good."